Competitor price and margin
Compare three competitor prices with your target-margin floor.
Your results
Enter values to calculate.
Inputs are sent to the server for calculation; only budget plans you choose to save are stored in your account.
Calculation method
The reference is the median of three prices. The scenario price is the larger of that median and the floor that preserves your target margin.
Floor = cost / ((1−target/100)/(1+VAT/100) − commission/100); reference = median(A,B,C)Assumptions and limits
Enter competitor prices yourself. No scraping or automatic price changes. Demand, inventory and Buy Box outcomes are not predicted.
Sources
Worked example
- Cost excluding recoverable VAT
- 62.00
- VAT rate (%)
- 20.00
- Commission rate (%)
- 10.00
- Target margin on net sales (%)
- 20.00
- Competitor A price
- 120.00
- Competitor B price
- 130.00
- Competitor C price
- 140.00
Target-margin floor109.41